Tag Archive for Cost Per Click

Methods to Determine Cost Per Click In PPC Singapore


Internet marketing has revolutionized the way of doing business in present scenario. This online marketing technique has given new dimensions to the businesses by offering them greater profits and revenues. Internet marketing has several forms and PPC Services are one of these. PPC means Pay Per Click, also known as Cost Per Click.

PPC Singapore is one of the effective ways to promote your website among huge customer base and drive maximum traffic to your website.


PPC services are used to drive direct traffic to the websites by the website owner gets paid every time when the ad is clicked by the advertiser. This is the best way of earning more and more money as the every single click credit money in the account of the owner. The websites that uses these PPC ads displays the advertisement when any surfer enters a keyword related to that ad in the search engines.


There are mainly two methods which are used to determine the cost of PPC services. These two methods are Flat-rate PPC and bid-based PPC. The cost is determined by the expected number of visitors who might visit the website of the owners. And the advertisers also gain revenues from these ads for short as well as long terms.

Further the determined cost is also related with the quality of the content that helps in attracting more and more visitors to the website.


Types of Methods To Determine Cost-Per-Click


  • Flat-Rate Pay Per Click: This is the cost which is decided by the website owner and the advertiser with a mutual consent of both the parties. The flat rate is basically determined by the quality of content that attracts number of visitors. If the visitors are more the price is also high and if the visitors are less valuable, the cost is also less.


  • Bid-Based Pay Per Click: These PPC services determine the cost by an auction method. In this, the advertisers enter into a contract with the website owners and participate in to the auction where several other advertisers are also participating. Here, every advertiser bids the highest amount that he will pay to the website owner or publisher.


You can also choose these best PPC services that will help you to drive maximum traffic to your website. You can hire services of any of the leading PPC providers like Google AdWords, Microsoft ad-Center and Yahoo! Search Marketing. You can also contact to any Internet marketing company that can help you to offer best services at affordable rates.

Pay per click is a small-scale facility. However, it has given massive returns to many companies. Many companies with no background in business, brand or reputation have become good sellers. Mouth to mouth publicity has also helped in giving PPC the push it required when it was first introduced.

When the website became popular, PPC Singapore helped the small and less known webs to create a base (advertisement) in their periphery. This allowed these unknown ones to become large and expansive units within few days of advertisement.